WE HELP YOU CONNECT WITH CONSUMERS

OUR STRENGTHS IN BRANDING AND DESIGN REACH CONSUMERS ON A NUMBER OF LEVELS: CLEVER COPYWRITING, INNOVATIVE DESIGN, COMPELLING
ADS, SMART WEBSITES AND MORE.

TRADITIONAL AD AGENCIES START WITH THE QUESTION, "HOW MUCH MONEY CAN YOU SPEND ON MEDIA?" UPSHIFT DOESN'T PUT THE CART BEFORE THE HORSE. WE START WITH YOUR BUSINESS OBJECTIVES TO BUILD A FULLY-INTEGRATED CAMPAIGN ACROSS ALL MEDIA.

A HIGHER LEVEL OF DESIGN EXCELLENCE IN EVERY AD

Our backbone is good, solid design. So good print advertising is a must.

Our strengths in brand strategy combine with innovative idea development to produce effective print advertising. Plus, UpShift's President, Richard Shanks, teaches typography and design at the School of the Art Institute—so smart, refined solutions are achieved on every project.

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USE UP-TO-DATE MEDIA TO REACH TODAY'S BUYERS

Beginning way back in the mid-1990s (eons ago in web time), UpShift was one of the first design agencies to embrace interactive media and online banner ads. Today, we continue to innovate, utilizing our knowledge of search engine optimization, social media—and demographic branding insights—to give your online campaign
the edge it needs.

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WE TARGET BUYERS WHERE THEY LIVE, WORK, COMMUTE AND PLAY

A strong outdoor campaign is critical to reaching buyers today who face longer commutes, use public transportation and attend sporting events. Therefore, we utilize billboards, signage, wild postings and sponsored events to put your brand and products in front of consumers

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MEDIA PLANS THAT ARE AS INNOVATIVE AS OUR CREATIVE

When UpShift creates a campaign, we know that the placement, tactics and timing must be as effective as the creative campaign itself. We look carefully at your target buyer to learn where they live, work, commute, shop and play. Then, we craft a media buy recommendation that will maximize return on your advertising dollar. Plus, because we're a smaller, boutique agency, we're familiar with the need to stretch every dollar of your budget as if it were our own hard-earned cash.

In 2006, we were the first agency to schedule a high-frequency run for a condo development in the Red Eye—we knew the target buyer read this free publication every day. Many other agencies and real estate firms followed us into this medium.

In 2001, we began marketing Weber online—8 years ago online felt like wagon trains heading west! Today, we're utilizing blogs, social networking and dedicated e-news—along with traditional ad media—to reach target groups on many levels. Multiple brand impressions are the name of the game.