Tartan Realty Group  

We created a professional brand image that is befitting of Tartan Realty Group's reputation for high quality work and commitment to eco-friendly buildings.
case study (pdf)

Emerald Condominiums  

We provided Emerald a stylish and hip brand image that befit this eco-friendly, upscale condo development in Chicago's west loop. Our tightly-integrated brand image combined with innovative media planning created strong brand awareness for Emerald. Sales soared while competitor's projects stalled.
case study (pdf)

9 West Erie Lofts  

We successfully differentiated an eco-friendly, upscale development in Chicago's saturated downtown real estate market. Located just steps away from the Magnificent Mile, we infused 9 West's brand with fashion, innovation and Modern style.
case study (pdf)

Accenture

We helped Accenture's CRM solutions sales team make contact with BtoB prospects for thier SIebel-enabled software solution.
case study (pdf)

Alliant Credit Union

We helped re-brand United Airline's employee credit union as "Alliant Credit Union" to help them grow their customer base, alleviate problems with associations to the United name, and meet their long-term goals.
case study (pdf)

Discover Card

We worked with Discover Card's internal branding department to conceptualize ways for the Discover brand to become more modern, coherent and relative to today's consumers. Additionally, we leveraged the colors orange and silver as well as redefined their brand identity elements.
case study (pdf)

Pronto 'Za Pizza

The running man logo that we created for Pronto not only aptly captures the quick deliver of gourmet pizza, it has also won numerous international awards.
case study (pdf)

Meat Heads Burgers & Fries

We conceptualized MeatHeads from the ground up to be an upscale, fast and guilt-free dining destination, in the vein of Potbelly's or Chipotle. For the MeatHeads brand, we channeled the imagery of a classic New York steak joint—which has won numerous awards.
case study (pdf)

Weber Grill Restaurant

Because we have worked with the Weber brand since 1996, we know how to translate the rich brand equity into their restaurants yet remain adaptable for a lsightly more upscale consumer target.
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Snaidero

Studio Snaidero Chicago, located in Chicago's Merchandise Mart, is a manufacturer and designer of custom high-end Italian kitchens. We maintain their brand image for all Midwest promotions and advertising.
case study (pdf)

Weber Grills

We helped Weber become "America's Backyard Hero" through a carefully blended mix of print promotions, website design, photographic art direction and packaging consultation.
case study (pdf)

America's Second Harvest

Second Harvest, now known as "Feeding America", relied on UpShift to tighten and define their brand image to maximize the efficiency of communications.
case study (pdf)

Trade Commission of Spain

The Trade Commission of Spain reached out to us to integrate their brand image and personality to help them better promote Spanish companies to American business partners.
case study (pdf)