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consumer products

Branding, marketing collateral and sales promotions for high-end consumer products

We work to create connections between consumers and brands. Whether your brand is a premium or private label, UpShift has decades of experience creating identities and strategic messaging that today's consumers find appealing.

We are the lifestyle branding experts

UpShift Creative Group has over 11 years of experience creating brands that resonate with middle- to upper-income consumer groups. Our capabilities include strategy, new product launch, naming, logo development, print collateral, pop displays, and informational and e-commerce web sites.

With nearly every purchase made today, it is important to connect with buyers on an emotional level. It is not enough to merely communicate the physical aspects of your product. That is why we labor to develop a point-of-difference and a visual strategy that is unique to your business. We help your products and services connect with consumers through lifestyle branding.

Our creative teams have worked closely with clients to develop clear, consistent messaging for Weber Grill, Snaidero Cabinetry, Palm, Handspring, Allstate, US West, Cingular, Rainsoft and Motorola.

Capabilities

• brand identity
• logo design
• go-to-market strategy
• sales collateral
• web site design
• product & service collatera;
• retail environment graphics
• packing design
• social media strategy

Segment Experience

• Weber Grill
• Discover Card
• Snaidero
• Palm
• Motorola

Case Studies

discover
handspring/palm
©2011 UpShift Creative Group, Inc. 333 N. Michigan Ave #2225 Chicago IL 60601 | 312-750-6800 | All Rights Reserved | New Biz Inquiry | Site Map

 We shift branding, advertising and graphic design results higher for BtoB and BtoC businesses, non-profit organizations and startups. UpShift has received numerous awards for brand identity, web site design, logo design, visual identity, annual report design, social media marketing, sales collateral, brochure design, packaging design, event marketing and trade show booth design. As a boutique Chicago graphic design firm that specializes in integrated marketing, we've often been referred to as "Chicago's best branding and design agency" with expertise in real estate marketing, financial services branding, pharmaceutical branding, and graphic design for high-end consumer goods.