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financial services

Branding and strategic communications for banks, credit unions and other financial service companies

UpShift brings its business savvy and consumer insights to the financial services sector to deliver successful brand identity, corporate communications, marketing promotions and business development sales kits.

Communications expertise in financial services

We help businesses in the financial services sector build a powerful and distinctive brand identity to help differentiate their organization from competitors. We then create innovative print and online communications that appeal to both commercial and consumer audiences.

Over the past 11+ years since our inception, many financial institutions have approached us to solve their branding and marketing challenges—including rebranding after corporate acquisitions, honing a brand identity to fit new strategic initiatives, and developing effective sales materials to empower business development officers.

We are committed to developing brands in the financial services sector that make a positive impact on investors, business partners, and consumers. Our approach blends business strategy and creative ingenuity to develop marketing communications that are fully integrated across every touchpoint.

As a full-service branding firm, we have the expertise in the financial services sector to develop effective print communications, brand identities, sales collateral, web sites, mobile apps, social media marketing and branded environments.

Capabilities

• brand identity
• logo design
• sales collateral
• web site design
• product & service literature
• credit/debit card design

Segment Experience

• Alliant Credit Union
• Discover Card
• Bank of Hawaii
• CAFCU credit union

Case Studies
alliant

discover
cafcu

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We shift branding, advertising and graphic design results higher for BtoB and BtoC businesses, non-profit organizations and startups. UpShift has received numerous awards for brand identity, web site design, logo design, visual identity, annual report design, social media marketing, sales collateral, brochure design, packaging design, event marketing and trade show booth design. As a boutique Chicago graphic design firm that specializes in integrated marketing, we've often been referred to as "Chicago's best branding and design agency" with expertise in real estate marketing, financial services branding, pharmaceutical branding, and graphic design for high-end consumer goods.