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social media marketing

We build social media marketing that is brand savvy

Social media is another important exptension of your overall brand strategy and marekting communications platform. To maximize your ROI, UpShift creates seamless connections between your online and offline programs.

What to keep in mind for Social Media Marketing:

1. Social is not just another piece of the marketing pie
Social Media is not just an additional channel to distribute your message. The message and approach need to be customized so that you don't inadvertantly turn audiences off.

2. Everyone's an expert, no one's an expert
Social media experts—of the just add water and stir variety—are everywhere. Be sure that your approach in social media is grounded in business strategy, driven by your overall marketing agenda, and also builds your core brand identity.

3. Some things never change
Yes, there's been a shift away from print advertising toward engagement but the basic rules of communication, PR and marketing practice still apply. Know your audience, know their needs, and know what triggers their action and belonging.

4. Social media is more than Facebook, LinkedIn and Twitter
Think you're spread thin already? Don't forget to add in email lists, web forums, user groups, photo and video sharing services, podcasts, social bookmarking sites and niche online communities into your social media mix. It's more important than ever to have the right branding and marketing partner on your side.

5. Build relationships not numbers
All marketing is about building relationships. Social offers tools and platforms to build relationships. But don't focus on just a whole lot of "likes" or "fans." Just like in real life, good relationships take time in social media channels. Your most dedicated users are the ones who will be your online brand stewards.

6. Learn to play together
The most successful campaigns are those where all program elements work together. Social media, search, email and traditional should all work in tandem. At the end of the day, social media is all about being social! So learn to share, listen, learn and respond.

UpShift helps you find a social media voice and make it an integral part of your brand.

Capabilities

• social media strategy
• cost and results forecasting
• facebook, you tube, linkedin, twitter, and yelp
• blog build & maintenance
• integration with brand strategy

Segment Experience

• Weber Grill Restaurant
• Snaidero Chicago
• Emerald Condominiums
• Pronto 'Za Pizza
• The Habitat Company
• BJB Partners
©2011 UpShift Creative Group, Inc. 333 N. Michigan Ave #2225 Chicago IL 60601 | 312-750-6800 | All Rights Reserved | New Biz Inquiry | Site Map

 We shift branding, advertising and graphic design results higher for BtoB and BtoC businesses, non-profit organizations and startups. UpShift has received numerous awards for brand identity, web site design, logo design, visual identity, annual report design, social media marketing, sales collateral, brochure design, packaging design, event marketing and trade show booth design. As a boutique Chicago graphic design firm that specializes in integrated marketing, we've often been referred to as "Chicago's best branding and design agency" with expertise in real estate marketing, financial services branding, pharmaceutical branding, and graphic design for high-end consumer goods.