UPSHIFT NEWS
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UpShift presents to AIGA Chapter
UpShift Creative Group, headed by Richard Shanks (Adjunct Faculty, Visual Communications) and Nicholas Staal (SAIC Alumnus, Visual Communications) presented to the student AIGA chapter ways to make design more eco-friendly. This included an understanding of government standards, programs and logos as well as procedures and practices every responsible designer should know.
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Davey Awards for Boutique Advertising Agencies (5 awards)
David slayed Goliath. The International Davey Awards honor achievements of small agencies— the "Creative Davids" who derive their strength from big ideas, not stratospheric budgets.
Awards Won:
Alliant Credit Union Brochure (Gold)
HOM Condos Brochure (Gold)
Pronto 'Za Pizza Identity (Gold)
EcoLogic Lofts Brochure (Silver)
Meat Heads Burgers Identity (Silver) |
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TWO W3 Web Awards Won: Silver
Building on our wins in 2007 and 2008, this year UpShift received TWO silver awards from the International Academy of Visual Art's W3 Awards which honors the best web sites from around the world.
The W3 is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier firms such as Conde Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, HBO, MTV, Polo Ralph Lauren, Wired and many others.
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VerticalResponse Checkie Award for Excellence in Email Marketing
UpShift received a Vertical Response Checkie Award for Excellence in Email Marketing for the Weber Grill Restaurant Enews. Marketing experts chose the top three email marketing performers in the restaurant/bar industry. |
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Emerald and 9 West Erie Logos Published in Logo Lounge "Master Library"
The Logo Lounge "Master Library" book is a prestigious international publication of the world's best-designed logos. UpShift created the Emerald logo for an upscale, hip development in Chicago's west loop neighborhood.
Read more about Emerald (pdf) and 9 West Erie (pdf).
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UpShift Wins National Recognition for EcoLogic Lofts
The National Sales and Marketing Council and Whirlpool Corporation recently awarded UpShift Creative Group with a Silver Award in the category of Best Marketing Campaign for a Green Built Community. EcoLogic Lofts was recognized as a fresh, powerful brand through the integration of its web site, ads, direct mail, posters, brochures, and signage.
Read more about EcoLogic Lofts (pdf).
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2008 W3 Awards: UpShift Receives an Award for EcoLogic's web site
UpShift received a silver award from the International Academy of Visual Art's W3 Awards which honors creative excellence on the web. This year, the competition increased as over 3,000 submissions were tallied compared to the 2,700 from last year's competition. UpShift received this award for its work on the EcoLogic Lofts web site.
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UpShift Takes home 4 at the 2008 SAMMY Awards
The Sales and Marketing Council of the Home Builders Association of Greater Chicago recognized UpShift by presenting them with 4 awards.
Awards Won:
Best Integrated Brand Marketing: EcoLogic Lofts (pdf)
Best Sales Center (Trailer) $50,000 and under: Eco18
Best Electronic/Multimedia Presentation-Virtual Reality Tours-City: 9 West Erie
Best Electronic/Multimedia Presentation-Web Site Marketing: HOM Condominiums
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UpShift Wins 8 at the 2008 American Graphic Design Awards
The American Graphic Design Awards presented by Graphic Design USA recently announced their winners. UpShift, having entered a variety of web, print and environmental work received 8 awards.
Awards Won:
EcoLogic Lofts Brochure (pdf)
EcoLogic Lofts Web Site
EcoLogic Lofts Sales Center Graphics (pdf)
EcoLogic Lofts Poster (pdf)
Trade Commission of Spain Wine Tasting Brochure (pdf)
9 West Erie Logo
9 West Erie Sales Center Graphics (pdf)
9 West Erie Brochure (pdf)
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UpShift Sweeps the Communicator Awards
At the recent Communicator Awards, UpShift received 5 coveted awards out of thousands of entries. Three of the awards were the prestigious "Gold Communicator Award"–the highest category.
Awards Won:
HOM Web Site (Gold Award of Excellence–Real Estate)
Snaidero Chicago Web Site (Silver Award of Distinction–Consumer Goods)
HOM Brochure (pdf) (Gold Award of Excellence–Business to Consumer)
9 West Erie Brochure (pdf) (Gold Award of Excellence–Business to Consumer)
Pronto 'Za Logo (Silver Award of Distinction–Logo)
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UpShift Reaches Gen-X and Gen-Y with Ecologic Lofts
Windpower theme drives brand image for EcoLogic Lofts—LEED silver certified condos in Bucktown that feature two green roofs, energy-saving design and environmental protections. The brand image is hip and edgy to appeal to first-time target buyers attracted to the development's prices that start in the low-$200s.
Visit the EcoLogic Lofts website here.
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Weber Grill Restaurant Expands to Indianapolis
UpShift helps Weber Grill Restaurant expand their grilling expertise to Indianapolis, Indiana. For over 50 years, Weber has been America's backyard hero. And for over 12 years, UpShift has created strategic communications for Weber.
Visit the Weber Grill Restaurant website here.
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Meat Heads Launches in Bloomington, Illinois
UpShift created the brand identity and interior concepts for an exciting new fast casual restaurant called Meat Heads. The brand image for Meat Heads was inspired by high-end neighborhood steak joints, infused with humor and personality to appeal to customers already familiar with this genre through establishments such as Chipotle and Potbelly's.
Visit the Meat Heads website here.
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2007 W3 Awards: UpShift Grabs 2 Awards
UpShift received two silver awards from the International Academy of Visual Art's W3 Awards which honors creative excellence on the web. The Academy recognizes the creative and marketing professionals behind cutting-edge website, online marketing programs and video work created for the Internet. Out of 2,700 entries received worldwide—with only about 5% receiving honors—UpShift took home two awards for Snaidero Chicago and HOM Condominiums.
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UpShift Tackles Complex Data Management
UpShift recently delved into the complex world of master data management solutions to help Initiate Systems communicate how their data management solutions help businesses control complex customer data systems to reduce its costs and build better end-user relationships.
Some of our graphic thinking can be seen here.
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UpShift Logos Awarded by Logo Lounge
The judging for LogoLounge Volume 4, has been completed. Upshift's logo work for ProntoZa and our very own logo have been selected by an international panel of judges for our exceptional quality level of work.
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UpShift Wins Big at the SAMMYs Awards
At the 2007 Sales & Marketing Awards (SAMMYs) held recently by the Home Builders Association of Greater Chicagoland, UpShift won three coveted SAMMY awards for their excellence in advertising, branding and design for the real estate market. Awards included Corporate Specialty Piece/CD, Media Developed PR Concept–City and Design Center / Off-Site / City Location, PR Concept–City for Emerald and Design Center / Off-Site / City Location for Chess Lofts.
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Allstate Your Choice Auto Logo Debuts at Superbowl
The Allstate Your Choice Auto logo created by UpShift Creative Group in 2006 debuted in national TV ads seen at the Superbowl by over 90 million people. Your Choice Auto and Your Choice Home are exciting new product offerings by Allstate that allow for customization of policies and reward for lack of claims.
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