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Brand Identity

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Environmental
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upshift creates signage, pop, pos and interior signage

environments, trade show and event graphics

Meat Heads Burgers & Fries

Meat Heads is a new premium fast food concept similar to Potbelly’s that debuted in Bloomington, Illinois. We assisted with all branded elements, including logo, interiors, exterior signage, menus and website. Our work received a Davey Award in honor of achievements for excellent creative from small agencies.

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Eco-18 Condominiums

Few buildings receive LEED Gold Certification. Eco-18 features geothermal heating, a green roof, eco-friendly materials and the greenest design and construction possible. We utilized earthy colors throughout, including the powerful punch of orange, to differentiate Eco-18 from a glut of green marketing. Work honored by the Chicago Homebuilders Association.


Studio Snaidero Chicago

We handle all signage and environmental marketing for Studio Snaidero Chicago, a high-end designer and installer of custom Italian kitchens located in Chicago’s Merchandise Mart. In addition to Snaidero, we assist with marketing for their Move and Lualdi lines.

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9 West Erie Condominiums

Normally, a graphic design firm doesn’t handle interiors. That’s what makes UpShift so unique—we don’t limit ourselves to one media. When 9 West Erie needed a sales center that blended seamlessly with their brand image, we stepped in because we invented their brand! Sales center graphics awarded by the American Graphic Design Awards.

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Trade Commission of Spain

To help the Trade Commission promote Spanish industries to American businesses, we have created a seamless yet flexible brand identity for their private functions, industry events and trade show marketing. The recipe for their brand imagery includes vibrant red and yellow colors of their flag along with referential lifestyle imagery.

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Emerald Condominiums

We extended the brand identity that we created for Emerald Condominiums into the sales center through interior and exterior signage to ensure that Emerald retained it's premium position in the market.

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Ecologic Lofts

UpShift built a 360° brand experience for EcoLogic—the logo, print, outdoor, advertising, web and sales center office interior. Because this eco-friendly development is partly powered by wind, we featured one of the turbines in the sales area then staged a fashion show for the area’s independent clothing boutiques. Awarded by Davey Awards and the National Homebuilders Association.

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HOM Condominiums

HOM Home Sweet HOM. We extended the brand image into the sales center to communicate to buyers a unique sales concept—let buyers select from pre-built amenity packages in order to customize their homes exactly as desired.

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Environment
©2011 UpShift Creative Group, Inc. 333 N. Michigan Ave #2225 Chicago IL 60601 | 312-750-6800 | All Rights Reserved | New Biz Inquiry | Site Map

 We shift branding, advertising and graphic design results higher for BtoB and BtoC businesses, non-profit organizations and startups. UpShift has received numerous awards for brand identity, web site design, logo design, visual identity, annual report design, social media marketing, sales collateral, brochure design, packaging design, event marketing and trade show booth design. As a boutique Chicago graphic design firm that specializes in integrated marketing, we've often been referred to as "Chicago's best branding and design agency" with expertise in real estate marketing, financial services branding, pharmaceutical branding, and graphic design for high-end consumer goods.