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logo design

Emerald Condominiums

The logo for Emerald Condominiums—an upscale, eco-friendly development—utilizes a vibrant and elegant shade of green along with leaf shapes that form an “e”. This logo has received recognition from the Logo Lounge Master Library and the Home Builders Association of Greater Chicago.


Alliant Credit Union

Three overlapping shapes in the logo communicate the tight integration of employees, members and services at Alliant, formerly known as United’s Employee Credit Union. Awarded by the National Credit Union Association.


Weber

In 2000, Weber wanted to update their 1970s logo yet maintain long-held brand equities. To make the logo match the upscale nature of Weber’s products, we added serifs to the logotype and scaled the red kettle to match the x-height.


Pronto 'Za

The identity we created for this upscale, gourmet pizzeria in Chicago’s Lincoln Park neighborhood fits their friendly and irreverent brand personality. The running pizza man (“Pete ‘Za”) has been recognized by the Davey Awards, the Communicator Awards, and Logo Lounge.


Discover Card

We worked with Discover’s branding team to update their brand image, culminating in the launch of marketing materials that featured a new logo, font standardization and bold use of the colors orange and silver. Discover’s internal creative services team then finalized our concepts.


Tartan Realty Group

Tartan develops upscale commercial properties that are both eco-friendly and architecturally significant in order to enhance communities and reward residents. We updated their logo and strengthened all communications to better reflect Tartan’s attention to quality and design.


Allstate

Allstate sought input from UpShift on ways to appeal to today’s buyers. We suggested 4 updates: 1/replace midnight blue with two inviting blues; 2/make Allstate all lowercase; 3/soften the hands illustration; 4/leverage the tagline. In 2006, a logo we created for them debuted at Superbowl.


One Tribe

A sophisticated, yet hip identity for a Miami dance music production house that specializes in remixes of Latin and pop songs for Gloria Estefan, Ulta Naté and others.


9 West Erie Condominiums

Dynamic, colorful dots in the logo represent an active, upscale lifestyle found at this, to be Gold Coast development. The identity was awarded by Logo Lounge Master Library, Home Builders Association, American Graphic Design Awards, and Communicator Awards.


Essentials

Essentials is a lifestyle and savings program concept for new home buyers that was pitched to ReMax, Home Depot, Visa, and K-Mart. The asterisk identity that we developed reflects the customizable nature of Essentials’ products, services and savings.


Highland Risk Services

Highland Risk is a broker that specializes in insurance for nursing homes. The dots in their identity not only form the letter “H” but they also communicate how Highland Risk brings together many players in the field—insurance agents, managed care facilities and government regulators.


Meat Heads Burgers & Fries

Meat Heads is a new premium fast food concept like Potbelly’s that debuted in Bloomington, Illinois. Our logo and brand image work received a Davey Award in honor of achievements for excellent creative from small agencies.


Reaction

Reaction is a science game that helps players learn the periodic table as they build chemical compounds. The logo features a red dot (representing the molecules in each compound) as well as an “I” made from a test tube.


West End Recording

We created a smart and fresh logo for West End, a Los Angeles-based recording studio that has done dance music remixes for Madonna, BT, Cher and may others.

Identity
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 We shift branding, advertising and graphic design results higher for BtoB and BtoC businesses, non-profit organizations and startups. UpShift has received numerous awards for brand identity, web site design, logo design, visual identity, annual report design, social media marketing, sales collateral, brochure design, packaging design, event marketing and trade show booth design. As a boutique Chicago graphic design firm that specializes in integrated marketing, we've often been referred to as "Chicago's best branding and design agency" with expertise in real estate marketing, financial services branding, pharmaceutical branding, and graphic design for high-end consumer goods.