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Brand Identity

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upshift designs annual reports, brochures, sales kits and corporate communications

print design, marketing and sales collateral

Alliant Credit Union

Sales Brochure

Alliant’s membership growth is fueled by new businesses who seek to offer enhanced employee benefit programs without any cost to the employer. The brochures and direct mail items we created use simple, powerful graphics to communicate the Alliant Advantage. They received a Davey Award.

case study

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HOM Condominiums

Sales Brochure

Home Sweet HOM. Befitting the high-end custom-home concept, we created the cover of the brochure to look like stainless steel and filled the interior with photos of personal lifestyle. HOM was awarded by Davey Awards, Communicator Awards, and W3 Web Awards.

case study

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Ecologic Lofts

Sales Brochure

With a development that redefines “eco-friendly”, the marketing must be equally innovative. UpShift used a lenticular on the cover then printed with 100% post-consumer recycled paper, windpower and soy inks. Awarded by Davey Awards and the National Homebuilders Association.

case study

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Trade Commission of Spain

“A Toast to Spain”

Since 1996, we’ve assisted the Trade Commission of Spain with websites, trade show materials and brochures to promote Spanish businesses in the States. “A Toast to Spain” is a brochure awarded by Graphic Design USA.

case study

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Dandamudi’s Custom Cabinetry

Product Brochure

Dandamudi’s is a designer and installer of custom Snaidero and Plain & Fancy cabinetry in Chicago’s Lincoln Park neighborhood. To help them exceed expectations of clients, we created marketing materials that match Dandamudi’s high-end product and superior services.

case study

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Illinois Tollway Authority

Annual Report

We believe good design shouldn’t be relegated to large corporations with the biggest budgets. We created the Illinois Tollway’s annual report to feature a diecut arrow in an asphalt-colored cover—signifying the forward progress made on i-Pass lanes.

case study

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America’s Second Harvest

Annual Report

Feeding America, formerly America’s Second Harvest, hired UpShift to update their brand image and standardize all communications. This annual report featured warm, colorful imagery, abundant whitespace, and bold typography to differentiate their organization.

case study

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Highland Risk Services

Informational Brochure

Highland Risk’s brochure/pocket serves as a sales piece during new business pitches to insurance brokers, a leave-behind at assisted living facilities, and also as a folder for estimates and contracts for existing clients.


Essentials Living

Membership Kit

Essentials is a lifestyle and savings program for new home buyers. This monthly magazine concept brought valuable living tips and coupons into new buyer’s homes.

case study

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 We shift branding, advertising and graphic design results higher for BtoB and BtoC businesses, non-profit organizations and startups. UpShift has received numerous awards for brand identity, web site design, logo design, visual identity, annual report design, social media marketing, sales collateral, brochure design, packaging design, event marketing and trade show booth design. As a boutique Chicago graphic design firm that specializes in integrated marketing, we've often been referred to as "Chicago's best branding and design agency" with expertise in real estate marketing, financial services branding, pharmaceutical branding, and graphic design for high-end consumer goods.